Moglix fashion enables 20% reduction in lead time for a Fitness Lifestyle D2C brand
An emerging Fitness Lifestyle D2C brand, ventured into premium workout wear by offering a variety of activewear and sports gear that help fitness enthusiasts and everyday athletes up their daily fitness routine. They aim to bring top-notch products with a foot in fashion, longevity, and functionality by bringing the best performing apparel, footgear and accessories ideal for all workout formats.
- Fragmented supplier base
- Increased operational costs
- Limited knowledge for launching a new apparel business from scratch
- Inconsistency of product costs