Moglix fashion enables 20% reduction in lead time for a Fitness Lifestyle D2C brand

Case Study

Moglix fashion enables 20% reduction in lead time for a Fitness Lifestyle D2C brand

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Our Client

An emerging Fitness Lifestyle D2C brand, ventured into premium workout wear by offering a variety of activewear and sports gear that help fitness enthusiasts and everyday athletes up their daily fitness routine. They aim to bring top-notch products with a foot in fashion, longevity, and functionality by bringing the best performing apparel, footgear and accessories ideal for all workout formats.

Business Challenges

  • Fragmented supplier base
  • Increased operational costs
  • Limited knowledge for launching a new apparel business from scratch
  • Inconsistency of product costs
15%
savings in manufacturing costs for India’s emerging Fitness lifestyle D2C brand. Get In Touch

Solution

Explore how Moglix fashion has developed category merchandise for a Fitness Lifestyle D2C brand for both premium and value segments and helped venture into apparels category.
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